Empowering Business Center Operators to fill seats, generate maximum revenue from each seat and achieve an optimal ROI.   

We’ve filled seats across 65+ countries in boom times and bad.  During our actionable and dynamic training sessions we provide sales, marketing and operations professionals with the roadmap and tools to generate demand, convert that demand and ensure maximum client satisfaction.  

Training seminars are provided in person and via webinar.  One-on-one advisory services are also available. 

PMG feature training sessions this month focus on Driving Demand and Converting Demand.  Sessions are also adapted to address your specific business needs.   Call 203 255 0850 to find out how PMG training sessions will enhance your business.   

Training Session: 

Drive New Demand.  Convert the Demand.

Who should attend:  

 Senior Management and anyone involved in lead generation (Marketing, Sales, Center Managers). 

How you will benefit: 

1. Drive efficiency into your lead generation process
2. Maximize conversion 
3. Increase deal values by competing on the benefits side of the value equation (value = price / benefits).

What you will cover: 

 Action: Go to your website, cover your logo and ask yourself whether your brand promise is different than other business center operators.  If your messaging is based on providing, “fully furnished, staffed and equipped offices space”, you’ve commoditized your offering at a very critical touch point and you’re business is at risk.  The challenge is your team may be perpetuating that message.   

During this session your team will re-discover the power of your unique competitive advantage in your marketplace and how to harness the power of that advantage to increase revenue.  Attendees will: 

• Rediscover the company’s brand promise  
• Learn how to incorporate the messaging into each touch point of the prospect experience from the website, to the initial call, tour, proposal, agreement and sale to increase conversion and ROI.   

• Feel empowered and proud to be a member of the team.  

Training Session: Increase Demand from Clients.  Convert that Demand.

Who should attend:  

Senior Management and anyone involved in lead generation (Marketing, Center Managers). 

How you will benefit: 

1. Increase client satisfaction
2. Uncover demand and convert that demand 
3. Increase retention  
4. Capture greater wallet share
5. Drive referrals 

What you will cover: 

Surveys show that 44% of business center clients have a need for additional products, services or office space that the operator doesn’t know about.  ACTION: Ask your team whether they know whether their clients are married, their birthday and kids names.  Chances are they will say, yes.  Then ask your team whether they know what their clients’ business needs are, where the client expects to be at the end of the year (from a business standpoint) and whether he knows how the center team can enhance his business.  In most cases the answer will be, no.   

During this session your team will learn how to add even more value to the client experience.  The ultimate objective is to increase revenue per occupied workstation, increase retention and drive referrals. Attendees will: 

• Re-discover your brand promise and how your offering adds value to the client’s business
• Uncover demand for products, services and space 
• Understand which clients are satisfied, which aren’t and areas of opportunity to enhance the client relationship
• Provide more value to the client relationship by offering more services  
• Feel empowered and proud to be a member of the team.  

TRAINING SESSION:  Your Brand

It all starts with the brand.  Your unique bundle of promises (uBOP) that makes the prospect’s next best alternative, irrelevant.     This exploratory review brings executives and customer facing team members together to discover  (re-discover) the essence of the brand – your company’s uBOP.  Through a series of interactive activities we then apply your uBOP to the core touch points of the prospect to customer lifecycle.    

Who Should Attend: 

Executives and all customer facing team members  

How you will benefit

1. Lift your business form the price death spiral and compete on your unique bundle of promises
2. Empower your team and make them more productive by reinforcing how each individual within the framework of the business center helps clients’ to optimize business performance.
3. Invigorate performance

 What you will cover:

1. Your firm’s brand essence (uBOP)
2. Understand how those promises live in every component of your offering (location, floor plan, lighting, carpeting, technology, telephoning, business services, team members etc) and come together to create your competitive advantage
3. How to leverage each component of your uBOP during the sales process to increase conversion and during the customer experience to make the client stickier, capture greater wallet share and drive referrals.  
4. How to incorporate the promises into all sales, marketing and operational outreach. 

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