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3 Point Roadmap

During our 2010 Marketing Plan Webinar sponsored by OBCAI on November 4th we’re going to walk you through the process of creating the optimal 2010 marketing strategy. Our......

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Lead Generation and Conversion

Put your brand to work. 

LEAD GENERATION

We know the levers that increase demand.  From the media channels to creative, call to action and offer – we have you covered.

Plan Creation and Execution

We will create the plan for you to turn on the lead flow.  Once the plan is established the execution phase begins. We will do everything from securing the media, delivering the creative, monitoring the plan and providing recommendations for optimization.  We can do it all.  Or, you can choose which elements you would like us to handle. 

CONVERSION

We will walk the prospect path and put systems into place to optimize the likelihood of conversion at every touch point.  Core tools include:

Website Design and Development

Stop guessing! We’ve done the usability tests. We know what your prospects are looking for and what makes them pick up the phone to call or submit their name for more information. Your site will be based on best practice and your brand will sing through.

Sales Training

We look at sales through the eyes of the ”brand”.  We have developed marketing programs to support sales in achieving conversion at every touch point.  Our trainings are practical and actionable.  We’ll pump up your sales team and generate immediate results.

Collateral Materials Including Brochures, Sales Sheets and More

Prospects still love paper. Well created print collateral including brochures, center one-sheets and product overviews aid in increasing conversion. And don’t worry, your creative suite can easily be transformed to work online and in email for those that want e-versions. Have it all and look your best.

Sales Lifecycle Letters

Empower your sales team with the letters / email communication that drive conversion. We’ll walk your customer path and craft communication to support each touch point. 

Mystery Shopping

This is a very powerful tool to ensure you are increasing the likelihood of conversion at each touch point and to ensure that all touch points are on message with your brand.